Why Kinsorted exists

There's a moment most families remember precisely. The phone call about the fall. The consultant saying the word "dementia". The hospital asking, on a Tuesday afternoon, where Dad is going to live now.

What nobody warns you about is what comes next. Not the caring — the admin. A 30-page benefits form. A needs assessment you didn't know you had to ask for. Power of Attorney paperwork. A council means test. Care homes to vet, siblings to coordinate, and an employer who still expects you at the 9.30 meeting. Overnight, you've inherited a second job you never applied for, in a system you've never dealt with, at the exact moment you have the least capacity to learn it.

And the system quietly punishes people who can't navigate it. Billions of pounds in benefits for older people — Attendance Allowance, Pension Credit, Carer's Allowance, council tax support — go unclaimed in the UK every year, not because people aren't entitled, but because the forms and processes defeat them.

What we're building

Kinsorted is a care-admin assistant for families. It starts where the money is: a free benefits check that shows what your parent could be entitled to, and plain-English guides that answer the questions official sites won't — is it worth applying, what to actually write, why claims get rejected. From there, we're building the assistant that handles the whole care-admin job: the forms, the follow-ups, the what-comes-next.

What we believe

• The admin is the burden. Families can do the caring. It's the bureaucracy that breaks them.
• Entitlements should be claimed. This money exists precisely for people like your mum. Leaving it unclaimed helps no one.
• Plain English is a feature. If a stressed person can't understand it at 11pm, we rewrite it.
• Trust is earned. No tracking cookies, no selling data, no fear-mongering, and we signpost to free services like Citizens Advice and Age UK wherever they're the right answer.

Where we are now

We're early, and we're deliberate about it. The guides and the free checker are live now. The full Kinsorted assistant is in development, and we're inviting our first 50 families to shape it — free, in exchange for honest feedback.